Lars Herrmann helps owners and management in the luxury hospitality business improve the occupancy of their suites and villas.  He spent over 15 years managing the sales of top suites and exclusive-use properties in some of the world’s top destinations. His interdisciplinary and cross-departmental approach, combined with a clear focus on your hotel’s premium units, ensures that the performance of your suites reaches new heights — benefiting the entire property. Lars combines sales expertise for top suites with a deep understanding of the guest experience: he doesn’t just optimize booking channels — he designs the entire journey, from the first point of contact to the loyalty program.